Brand design for lingerie collection

CooCaChoo Collection

Talented lingerie designer Alison Hogarth wanted to launch her own brand of exquisite gift lingerie, and needed a distinctive brand to complement her beautiful designs.

Initially the branding was to be applied to her corporate stationery - business cards, letterheads and the garment swing tags, with the intention to roll this out to her labelling, packaging and her website.

I created a hand-drawn 'catwoman and lace' design with a strong colour scheme, which could easily be applied to all the applications Alison would need.

Alison particularly liked the '50s' feel of the catwoman styling, so for the main name part of the logo, I chose a font which would work well with the retro feel - Black Jack.  I then adapted this to create a more cohesive sense to the lettering for the final effect.  I think it works well - hope you do too!